21 - 21 May 2020

Webinar E-commerce US: How to Build an Online Store - May 21 @ 11AM

AICEP is organizing another e-commerce webinar on May 21st at 11:00AM ET.

It is projected that online sales in the U.S. will increase from $1.3 million in 2014 to $4.5 million in 2021, and that the penetration rate will grow from 15% in 2020 to 25% in 2025. However, the social and economic crisis, started by the spread of COVID-19, is accelerating this trend, causing a strong need for companies to adapt in real-time to changes in consumer habits.

This webinar, with the presence of Valdemar Pires, partner of the AD Store, has as its main focus an analysis of the main requirements and the stages of implementation of a digital commerce strategy in the USA, including the creation of a e-commerce platform that is fully personalized; consumer with brand experience; a global approach to digital development; and brand and product positioning and communication.

This is another initiative of the Program Exportar Online, developed by AICEP, in order to monitor and encourage companies in their online internationalization strategies.

For more information, click here.