Portuguese in the World: Heineken or Stella Artois? Join us and decide which is the one!Venue to be disclosed soon
Nuno Teles CMO Heineken USA and Ricardo Marques VP Marketing Budweiser at ABV will tell us about their professional careers, the differences between the marketing in the US and in Portugal and the challenges and opportunities of the beer sector. This debate will be moderated by Tomás Almeida, Senior Business Executive at Sovena USA.
Short Bios of the speakers and the moderator:
Heineken USA -Chief Marketing Officer
Nuno Teles is Heineken USA’s Chief Marketing Officer. Since his appointment in early 2014, Teles has driven the 3Ss marketing strategy, focusing the team behind Science, Story and Speed, delivering top creativity and thought leadership in digital across the entire HUSA portfolio, with relevant industry recognition. Most notably, Business Insider top 50 CMOs, Heineken brand’s 2014 Cannes Creative Marketer of the Year award and named to AdWeek’s top 50 list of most influential marketers, buyers and sellers in the U.S.
Prior to his current role, Teles served as the CMO for HEINEKEN Brazil, during which time he grew the Heineken brand by 500% over four years and helped it achieve the top market share position among all premium imported brands in the country. Teles began his career with Unilever, spending ten years in a variety of marketing and innovation roles across Europe, had his own business and acted as Global CMO of Scottish&Newcastle group before Heineken's acquisition.
A native of Portugal, Nuno holds an Executive Program at Harvard an MBA at IMD Business School Switzerland and graduated in Business Administrations at Universidade Catolica Portuguesa. He lives in New York City with his wife and four daughters.
Ricardo Marques is the Vice President of Marketing Budweiser. For the past 12 years Ricardo has held roles of increasing responsibility in marketing at Anheuser-Busch Inbev in Belgium, Brazil and since 2012 in the US.
Over the last years in the US, under Ricardo's leadership Stella Artois accelerated its growth trajectory and Budweiser gained new momentum on the back of memorable campaigns that won cultural moments: the FIFA World Cup 2014, the Cubs World Series win or more recently with SuperBowl 51.
Ricardo studied Marketing Communications at ISNP followed by a Business Administration post graduation at ISG. Over the years he completed multiple executive programs at NYU Stern, Harvard Business School and Wharton.
Ricardo is a Portuguese national, married and proud father of his new born son. He lives in New York City.
TOMÁS ALMEIDA (MODERATOR):
Tomás Almeida is a Senior Business executive with significant experience in FMCG across Marketing and sales, various channels as Retail, Foodservice and Industrial. Worked in highly structured business environments, with standardized processes and support, such as Unilever Bestfoods Portugal from 200-2005, as well as, family owned, less structured and fast growing environments, such as Sovena Group since 2005.
Tomás has experience in multiple sides of CPG companies, such as Strategic planning & budgeting for the Sovena USA for the last 5 years, Brands development (Equity, Brand Communication, Innovation, GOTO Market strategies and Sales & broker management) for the Olivari brand, making it a success in the US after 5 years launch reaching brand #4 in Walmart USA, and is results oriented and focused on P&L delivery.
Tomás has been living in the US since 2009, first in upstate new york – Rome NY, ensuring the transition of management at our Sovena USA plant, and most recently in Manhattan.
The final details of the event will be published soon.